Archive for December, 2010
Water Efficiency
Water Efficiency
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
- Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
- Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
- The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
- And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
- I want to acquire the best stuff for the cheapest terms
- I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (“Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
- finite energy resources will run out
- actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
- the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.
You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
Green Tech
Your Second Hand Clothes: Recycle
Your Second Hand Clothes: Recycle
Landfill in the UK is becoming a huge problem. With the drop in the price of recycled products, the issue is what to do with all of the waste that we produce. The breakdown of waste in landfill sites creates huge amounts of the greenhouse gas methane. There are also many products that will not breakdown and will remain in the environment for ever with the potential to contaminate water supplies.
Traid, a charity specializing in the recycling of textiles reports that 900,000 tons of shoes and clothing are thrown away each year in the UK. Only 200,000 tons per year are recycled and the rest is dumped in landfill. The government estimates that similar amounts of between 550,000 and 900,000 tons of textiles are thrown away each year.
In addition to the problems of waste and landfill in the UK, there is also the consideration of the energy used and waste generated by the manufacture and distribution of clothing and textiles. Growth of cotton uses a huge amount of chemical pesticides and environmentally damaging cultivation methods. The manufacture of man made fabrics also has a huge environmental impact with. Demand for polyester the most widely used synthetic fabric has almost doubled in the last 15 years. The manufacture of polyester uses large amounts of crude oil and an energy-intensive process. It releases emissions including volatile organic compounds, particulate matter, and acid gases such as hydrogen chloride, all of which can cause health problems for workers by causing or aggravating respiratory disease.
Second hand clothing is becoming more popular as people begin to recognise the real costs of fast fashion. Consumers are becoming more aware of their buying choices and ways that they can help the environment.
Finally, there is one more great reason to recycle second hand clothing. Just because you are fed up with a piece of clothing or it does not fit you nay more, it does not mean that it has no worth. You can make sure that the worth of your second hand clothing is realized by swapping it at a swishing party on a clothes swapping website, selling it or donating it to your favorite charity.
This article was written by Ceri Heathcote for posh-swaps.com, a website for swapping, buying and selling second hand and vintage clothing.
Clothes swapping and buying and selling second hand clothes is a great way to reduce the impact of fashion on the environment and to save money.
Detroit Auto Show, WTOL News
The Holy Grail of Reduction
The Holy Grail of Reduction
The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.
That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.
The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.
Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.
Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.
These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.
Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.
Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.
Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.
Editor Jeff Siegel discusses the latest in Howard Stern news, tax cuts, and solar stocks for 2011. Solar Roadways project offer glimpse of a greener future Solar energy is extremely abundant the world over, and it remains to be seen how us humans will utilize it according to the best of our ability with the technology we have. The Solar Roadways project intends to make… World's Smallest Solar Movie Theatre When you think of solar power, you would usually think of sunny places it stands to reason you might think! So where would the world smallest solar powered. NRG To Build 20MW New Mexico Solar Power Plant The Roadrunner facility will be one of the first large-scale solar projects built in New Mexico and will be the state’s second-largest photovoltaic facility when completed in 2011. The Roadrunner Solar Electric Facility will be built on … Solar-Powered Christmas Tree Lots Shine Bright In California An energy company in California is lending their technology to help light up the night while people shop for their Christmas trees.New technology cuts amazing CO2 emissions 99.5%
Saving Energy with Your PC
Saving Energy with Your PC
Green and Clean Computing
Little thought may be given to the energy consumption of computers, but as more and more computers are purchased each year, it is not just the number of computers that forces increased energy consumption but the way in which computers are being used that adds to the building energy burden. Research has shown that most computer desktops are not being used a great deal of the time they are running and are left on for long periods of time. As with other forms of energy consumption, electricity is wasted when it is not being used and this burns fossil fuels that emit carbon dioxide into the air and cause smog, acid rain and other detrimental environmental side effects.
The typical desktop computer consists of a system unit which houses the central processing unit (CPU), a monitor and a printer. The CPU may require 100 watts of electrical power; the monitor, which may be 15 to 17 inches, may require another 50-100 watts; a laser printer can use as much as 100 watts or more while ink printers use as little as 12 watts while printing. The cost for operating a 200 watt system all day and night, everyday, would be $125 annually, while the cost of operation for normal business hours of 40 hours per week would range around $30 annually. Considering the tremendous benefits derived from using computers, this figure may not appear extensive, but when multiplied by the many computers used on a daily basis in this country, the total grows phenomenally.
There are many ways to reduce personal computer energy consumption. Computers, printers and monitors can be turned off when not in use. Many years ago, it was considered harmful to the computer if it were turned on and off periodically during the course of a day. However, the internal circuitry of personal computers is designed to be protected from power damages that might result from on and off switching. Doing so will not substantially affect the computer’s useful life.
The use of screen savers wastes energy and should not be used. They go back to the days when, if not used, images would be ingrained on screens if they remained on too long, but updates in technology have long made the use of screen savers unnecessary.
The United States Environmental Protection Agency has also developed technology for computers and monitors that can be programmed to automatically power down to a lower power state when not in use. This “sleep mode” can reduce energy consumption by 60% to 70% and these “Energy Star” computers serve to gain efficiency without any loss in computing performance.
Green computing extends beyond the personal computer to the use of related devices and materials. For example, paper waste can be reduced by printing as little as possible and only when necessary, recycling waster paper, using electronic mail instead of faxing to eliminate the need to produce a hard copy, and trying to print on both sides of the page when possible. In addition, printer and toner cartridges can be recycled. Although this is a practice that has been discouraged in the past by printer and toner cartridge manufacturers, such recycled cartridges save resources and reduce pollution and solid waste. Disposing of electronics as well can be done through recycling agencies to reduce waste and provide for recycling of functional equipment.
Finally, green computing also means not buying new equipment unless there is a real need for it. Close investigations can be made regarding upgrading hardware or software before purchasing a new computer. However, if the determination is made that a new computer system should be purchased, there are “Energy Star” computers, monitors and printers on the market. In addition, ink jet printers use 80% to 90% less energy than laser printers and soon, even “Green Computers” will reach the marketplace for sale.
Visit http://www.OCRuggedLaptops.com for more information about the rugged laptop industry.
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Get Rid of Junk Mail – Go Green
Get Rid of Junk Mail – Go Green
Four million tons of junk mail is sent every year…at least half of which is never even opened. You probably are aware that your name, address, and spending habits are regularly being traded and sold on the open market. By investing half an hour now, you can rid yourself of most of the junk mail for up to five years…and save a few trees while you’re doing it.
So here are a few tips that you can work on to lessen the load of junk you get every day:
- Product warranty cards do not register your product…that was done when you purchased it. They are used to fin out about your interests and your income for the sole purpose of junk mail.
- When ordering something on the phone, tell them specifically to not give your name and address to other companies for any reason.
- Any time you donate money or order a product or service by mail, write on it in large letters, telling them not to sell your name and address.
- When the junk come by first class mail, cross out the address and bar code, circle the first class postage and write “refused: return to sender”.
- Your credit card companies are the worst offenders and probably sell your name and address more than anyone else. Stopping them is easy; you just need your address and social security number. One call does it all for agencies Equifax, Trans Union, Experian and Innovis. Dial 1-888-5 OPT OUT (or 1-888-567-8688) 24 hours a day.
Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.
Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com
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Clean Landfills and Healthy Water
Clean Landfills and Healthy Water
We’ve all read the stories about how municipal water systems in the United States are contaminated with toxins such as lead, mercury, copper and even bacteria. In some parts of the country, stories of raw sewage leaks into fresh water supplies have made the news. And, people have reacted by drinking expensive bottled water as a supposedly healthier alternative to ordinary, inexpensive tap water.
City Water Supplies Are Safe
Of course, the truth about the safety of the nation’s municipal water supplies has finally come forth – drinking water from household taps virtually anywhere in the country is safe, pure and incredibly inexpensive. And, we’re learning that bottled water isn’t as healthy for us as we first thought.
Get Off The Bottle
First there’s the plastic container, or bottle itself. That convenient, plastic water bottle we’ve gotten used to carrying around is made from plastic material that contains cancer-producing toxins called phthalates. These toxins actually leach into the water in the plastic bottle and accumulate in our bloodstreams. Studies show that the concentrations of phthalates in our systems are increasing with each generation, mainly as a result of drinking water bottled in toxic plastic containers.
Plastic is Hardly Boidegradable
These plastic bottles aren’t biodegradable. Plastic throw-aways now represent at least 25% of the contents of our landfills. And plastics won’t break down for around 10,000 years – some plastics can take even longer to degrade. So our healthy-water myth has turned into a big health hazard. What can people do?
A Nice and Effective Alternative
Fortunately, there are many easy and inexpensive alternatives to our drinking water challenges.You can easily install a simple charcoal-type filter system on your kitchen faucet. These inexpensive filters can remove up to 99.9% of heavy metals and other toxins that may (or mostly may not) be present in your city’s drinking water. And you can now buy a portable water filtration system that’s as convenient as your old plastic sports bottle, but the bottle is not made of toxic materials.
Cheap Filter Removes Most Contaminants
The filters that can be attached to your kitchen faucet are cheap (generally under $50) can be found at most hardware stores, reduce chlorine and heavy metals, and generally make your tap water taste better. For example, the Brita system costs about $20 – 40 for a starter set, and $20 for each replacement filter. It will filter about 100 gallons of drinking water and lasts for about 4 months.
Portable Filtration is the “Wave” of The Future
For about the same price, you can now get a 16 ounce portable water filtration system from Back to the Tap, which actually filters as you drink. It uses a number 4 LDPE plastic bottle, which is the kind of plastic that doesn’t normally leach phthalates. The filters are replaceable, and you can refill anywhere with plain tap water. It can be refilled about 300 times, and that’s 300 disposable plastic bottles you’re not throwing into already full landfills.
Going green does take some conscious thought and careful planning, but it’s getting easier every day to go green. In this case, you will be rewarded with better health and less plastic in landfills – and more money in your wallet. Remember – bottled water costs MUCH more than gasoline, per gallon. So, save your health and the environment and tons of cash – by drinking water from your own household tap!
There’s no reason to poison your family and spend thousands of dollars just to have a clean home. Clean your house with simple and pure natural cleaners – and save enough money for a really nice vacation! Want to find out how to go green, save money and save Planet Earth? Click HERE to find out how being green can save you green!
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What is the Real CO2 Footprint of a Product?
What is the Real CO2 Footprint of a Product?
We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.
The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.
Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.
Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.
Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?
Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.
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